HCMC – The fifth annual HCMC Brand Awards ceremony will be held at the Gem Center in District 1 on January 3, honoring businesses for their achievements in innovation and sustainability.

The event, directed by the city’s People’s Committee and organized by the Department of Industry and Trade in collaboration with the Saigon Times Group, aims to highlight efforts in green transformation, digital adoption, and ethical business practices. The program includes a morning forum on innovation and an afternoon seminar focused on sustainable development. Businesses vying for recognition must demonstrate legal compliance, ethical operations, and efficiency while showcasing innovation and a commitment to sustainability. Market research firm Kantar Vietnam has conducted consumer surveys on brand recognition, which will play a key role in selecting winners across four categories: Innovation, Sustainability, Youth’s Choice, and Social Responsibility. The awards ceremony, which will take place in the evening, will also honor companies that have consistently excelled in the past years.