HCMC – The Saigon Times Group, in collaboration with the HCMC Department of Industry and Trade, will hold a training session on brand development for Vietnamese companies on November 20.

The session, titled “Unlocking Vietnam's Brand Power: Turning Reputation into Growth and Value,” is aimed at small- and medium-sized enterprises, business leaders, managers, industry associations, and support agencies. It will focus on strategies for building and measuring brand strength, using brand valuation to attract investment, and lessons from companies that have successfully enhanced their brand value. Luong Thuy Quyen, general director of Brand Finance Vietnam, will lead the session. The training aims to help Vietnamese businesses increase competitiveness and integrate into global supply chains. The event will take place at the Saigon Times Group headquarters, 35 Nam Ky Khoi Nghia, Ben Thanh Ward, HCMC, starting at 8:30 a.m. on November 20. For more information and to register, please contact Nhu Huynh, External Relations and Brand Development Assistant at the Saigon Times Group, via phone at 0981 698697 or via email at nhuhuynh@thesaigontimes.vn or bandoingoai@kinhtesaigon.vn. Registration is also available via QR code.