HCMC – France’s public investment bank Bpifrance has ranked Vietnam among the five most promising export markets for French companies in 2026, alongside Indonesia, Morocco, Canada, and the United Arab Emirates, reported the Vietnam News Agency.

The assessment highlights Vietnam as a destination with strong growth potential at a time when global trade remains volatile and many exporters still focus on traditional markets such as Germany, the United States, and China. Bpifrance noted that future export growth is likely to come from markets where competition is less saturated and demand continues to expand. Vietnam’s economic shift was identified as a key factor. The country is no longer viewed mainly as a low-cost manufacturing base. Rising incomes in major cities are driving stronger consumption and increasing demand for higher-quality food, services, and technology. The bank pointed to opportunities for French firms in processed food, agricultural technology equipment, digital solutions for businesses, and healthcare. Vietnam is also seen as a strategic entry point to Southeast Asia, providing access to regional supply chains and the broader ASEAN market. Bpifrance emphasized that export strategies in 2026 will need to expand beyond traditional partners and focus on countries with clear demand and long-term growth potential, including Vietnam and other emerging markets.