HCMC – Schott AG, the German firm renowned for its glass-ceramic cooktop panel brand, Schott Ceran, has reiterated its commitment to combat counterfeit and substandard products that could jeopardize the safety of Vietnamese consumers.

Dzung Pham, special counsel of Baker McKenzie Vietnam (BMVN), the legal representative for Schott AG in Vietnam, emphasized the adverse consequences of counterfeit products during the SCHOTT CERAN® Connect event, held recently in Hanoi.

“Counterfeit Schott Ceran products not only harm the reputation and innovation of Schott AG and leading Vietnamese cooktop brands, but also pose a serious risk to the health and safety of Vietnamese consumers," added Pham.

BMVN has plans to work closely with its partners and the authorities to enforce Schott's trademark rights and combat any infringement or misuse.

In Vietnam, numerous fake Schott cooktop products are being sold at a reduced price. These low-quality imitations exhibit poor heat and mechanical stress resistance, which means they perform poorly and break down easily, according to a statement by the company.

Schott noted that consumers can identify these counterfeit products by inspecting for defects such as bubbles, inclusions, scratches on the surface, and variations in the SCHOTT CERAN® logo.

Schott Ceran is a registered and protected trademark in Vietnam, and has been operating in the Southeast Asia market for over a decade. Schott AG had previously entered into a Memorandum of Understanding (MOU) with the Directorate of Market Surveillance (DMS) to combat counterfeit products and safeguard local consumers.

“Our ultimate goal is to help aspiring Vietnamese home-cooks rediscover the joy of cooking in a safe and enjoyable manner,” said Katja Dybowski, director sales of Ceran Asia at Schott AG.