HCMC - Uniqlo, the renowned Japanese fashion retailer, has launched its inaugural store in the southern province of Binh Duong, making it the 18th physical outlet in Vietnam.

Located within Aeon Mall Binh Duong Canary, the Uniqlo store covers 1,500 square meters and adheres to the company's global standards of excellence.

Nishida Hideki, general director and chief operating officer (COO) of Uniqlo Vietnam, said that the opening of their first store in Binh Duong underscores its commitment to providing customers with a full line-up of LifeWear products that fulfill their functional needs.

Uniqlo currently operates stores in three major cities in Vietnam, namely HCMC, Hanoi, and Haiphong.

To celebrate the occasion, Uniqlo has introduced gift-giving programs for customers whose total invoices exceed VND1.5 million. The firm, in collaboration with local manufacturers, has also provided customers with hand-crafted presents to embody the message of a sustainable lifestyle.