HCMC – YouGov, the international research and data analytics group headquartered in London, has announced a new partnership in Vietnam with leading research company Decision Lab to bring state-of-the-art data solutions to brands in Vietnam, representing the next step in the expansion of YouGov’s Global Partnerships Program across the Asia Pacific region.

The Global Partnerships Program offers affiliate partner research agencies access to YouGov’s platforms, panels and expertise and establishes the company’s brand and data products at a local level. Affiliate partners can use the panel data that sits within YouGov’s Cube database to develop their online research businesses as part of the partnership. This new partnership combines global expertise with local insight, bringing innovative platforms to brands in Vietnam and offering them unrivalled access to the latest data on consumer trends, attitudes and behaviors. “The relationship will help YouGov establish its brand in Vietnam and give Decision Lab the great benefits our Global Partnerships Program provides. We look forward to working with Decision Lab to bring the best online research data and tools to customers in Vietnam,” Stephan Shakespeare, CEO and co-founder of YouGov, said in a statement. Decision Lab’s Thue Quist Thomasen, who will lead the new partnership, said that “YouGov’s leading market solutions such as BrandIndex and Profiles offer unrivalled insight into fast-moving consumer trends, allowing companies to track their brands daily and deep-dive into evolving consumer habits.”