Nguyen Thanh Dao, chairman of the Ho Chi Minh City Advertising Association and vice chairman of the Vietnam Advertising Association, said that to celebrate the 50th anniversary of Tuoi Tre, many member companies including SJK Group, Phuoc Hung and Focus Media are simultaneously launching digital out-of-home (DOOH) advertising campaigns.

These are leading and reputable companies in Vietnam’s outdoor advertising industry, with modern screen networks and extensive experience in executing large-scale campaigns.

Along with LED screens displaying Tuoi Tre's logo in central, high-traffic areas of Ho Chi Minh City, about 5,000 LCD screens in elevators of buildings in Ho Chi Minh City, Hanoi and Da Nang are also showing it simultaneously.

With its large-scale rollout, this advertising campaign is expected to reach millions of viewers, from local residents to international visitors.

It aims not only to widely spread Tuoi Tre’s image but also to strengthen its close bond with readers.

Dao noted that over the past 50 years, Tuoi Tre has established itself as a fast, reliable and critical news source, delivering practical value to its readers.

The newspaper has consistently worked alongside both state-owned and private enterprises to promote business activities, address challenges and foster growth for the economy.

This commitment is why members of the Ho Chi Minh City Advertising Association and the Vietnam Advertising Association have chosen to stand with Tuoi Tre in celebrating this milestone.

In Hanoi, the 50th-anniversary logo of Tuoi Tre is displayed on LCD screens at Vinhomes Gardenia and Hinode City apartments.

In Ho Chi Minh City, it appears at Riverfront Financial Centre, Sunwah Tower, Ree Tower, Capital Place, Bitexco Financial Tower, and MPlaza Building.

Earlier, the logo was displayed on electronic billboards along central roads in Ho Chi Minh City, the Mekong Delta, the central region and the Central Highlands.

It is also shown at Circle K outlets, one of Vietnam’s busiest convenience store chains.