
A promotional poster advertises live and full coverage of the 2026 FIFA World Cup on TV360. Graphic: TV360
Under the agreement, TV360 will broadcast the full tournament live from June 12 across smartphones, smart TVs, and tablets, the company said.
TV360 director Ho Thi Thu Ha said the World Cup is a key part of the platform’s long-term strategy to expand premium sports content and connect football fans nationwide through digital viewing experiences.
VTV announced in April that it had secured exclusive media rights in Vietnam for the 2026 FIFA World Cup, paving the way for distribution partnerships with digital platforms including TV360.
TV360 has previously acquired rights to competitions including the UEFA Champions League, Bundesliga, tournaments under the Asian Football Confederation, as well as Formula One and the Australian Open.
The 2026 World Cup will run from June 12 to July 20 (Vietnam time) in the United States, Canada, and Mexico, marking the first edition jointly hosted by three countries and the first to feature 48 national teams.
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