Vietnam’s English training market grows over 10% annually: data

The market recorded a compound annual growth rate of over 10 percent in the 2019–24 period, consulting firm EY said.

A 2026 report by Insight Asia, based on a survey of more than 1,200 parents with children aged five to 15 in five major cities, found 87 percent consider English proficiency essential for their children's future.

Parents surveyed said they spend between VND2.1 million (US$80) and VND4.5 million ($170) per month on English learning through language centers or digital platforms.

More than half said they expect English skills to help their children study abroad, communicate confidently, and compete internationally, while over 70 percent cited overseas job opportunities and academic performance.

The survey also showed 53 percent of parents believe premium programs lack personalization and progress more slowly than advertized.

Despite the growth of digital learning, 72 percent said they do not accept fully online programs, citing concerns over student focus and effectiveness.

While demand for native English-speaking teachers remains high, about 60 percent expressed concerns about unqualified foreign instructors.

Respondents said native speakers are valued for pronunciation and cultural exposure, while Vietnamese teachers are preferred for grammar instruction, exam preparation, and long-term support.