Bespoke iPhone 18 Pro editions debut in Ho Chi Minh City, priced at over $11,540

Ho Chi Minh City-based luxury craft brand G'ACE International on Thursday introduced a collection of bespoke iPhone 18 Pro and iPhone 18 Pro Max models.

Unlike mass-market smartphone offerings, the collection targets affluent customers seeking to transform their technology devices into highly personalized, one-of-a-kind pieces of jewelry.

According to G'ACE International's listed prices, standard G'ACE Prime editions range from VND143 million ($5,500) to over VND200 million ($7,690), depending on storage capacity and the selected coating material.

Special editions, including Guan Yu and Imperial Dragon, are priced at VND289 million ($11,130) to VND309 million ($11,890), roughly equivalent to the cost of a large-displacement motorcycle or the price of a dozen standard iPhones.

The bespoke devices will continue to receive hardware warranty coverage, while their exterior finishes will undergo periodic refurbishment.

Although these products are not intended for the mass market, their appearance highlights the continuing appeal of highly personalized technology among Vietnam's affluent consumers.

How is the iPhone 18 Pro customized with gold and diamonds?

The centerpiece of the collection is the G'ACE Prime, limited to 199 units worldwide.

The most noticeable change is on the rear panel, where a trillion-cut gemstone is positioned in the center of the triple-camera module.

The craft firm said that the design draws inspiration from the Eastern philosophy of the five elements, allowing customers to select gemstones according to their elemental affinity.

The options include white diamonds for Metal, emeralds for Wood, blue or black sapphires for Water, red rubies for Fire, and yellow sapphires for Earth.

At the top-end Master Diamond edition, limited to just 10 units, artisans use an HPHT (high pressure, high temperature)-grown diamond with a finished weight of some 0.6 carat.

To achieve the precise proportions of the equilateral triangle, measuring 6.3 mm per side, the stone must be cut from a round diamond weighing nearly two carats.

The process results in substantial material loss in exchange for the required geometric precision.

The customization goes beyond adding external accessories or decorative elements.

The phone's entire exterior is modified.

Its unibody aluminum frame is finished in a mirror polish using 24K gold, 18K rose gold or platinum.

The glass back is replaced with highly polished stainless steel or brushed titanium.

The Apple logo and functional buttons, including the Action button, are embellished with natural diamonds or natural mother-of-pearl.

In addition to the Prime range, G'ACE International has introduced two collections inspired by East Asian culture: Guan Yu, limited to 16 units, and Imperial Dragon, limited to 99 units.